The consulting company Reputation Institute published the rating of the most respected brands in 2017. Swiss manufacturer of Rolex watches filled the first place (for the second year in a row); however there are some changes in other positions of the top ten.
Lego climbed to the second place, while last year this company even didn`t get into the top five. The manufacturer of children's designers shifted Walt Disney to this position.
The manufacturer of photographic equipment Canon filled the 4th place (earlier it was on the 8th place). The search giant Google had to go down to the 5-th step of the rating because of this photographic company.
In 2017, such famous companies as Apple, Mercedes-Benz and BMW Group fell out of the dozens of the most respected brands in the world.