Urban Decay opened its first standalone Irish store on Grafton Street today.
The cosmetics giant is already hugely popular among Irish consumers, and was previously sold at counters in Debenhams across the country as well as online.
The colourful unit is towards the St Stephen's Green end of the city centre street and previously housed a phone shop and temporary calendar outlet.
The brand new 1,695 square foot premises has two floors full of Urban Decay's popular products.
The brand have also revealed that they will have 100 of their exclusive NAKED HEAT palettes for sale to mark the opening - but you better be quick.
There are more Naked Palettes than you can shake a stick at and the store features a beauty lounge.
It can be booked for private makeup hen/birthday parties.
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