Guinness owner Diageo has unveiled plans for a redevelopment at the famous St James's Gate site in Dublin.
It plans to transform 12.6 acres to create residential quarters at the heart of the city's Liberties area.
It says to achieve this, it has started the search for a world class development partner.
It will see a mixed-use development called the St James's Gate Quarter.
Computer generated visualisation of Market Street looking west towards the Guinness Storehouse | Image: Diageo
The plan aims to open up the site - using new and existing buildings that will include residential, office and commercial space.
The new quarter will also have public spaces and streets, and will be fully integrated into the wider Liberties area.
Diageo says the development will be phased over "a lengthy period", with detailed plans being developed once a partner is in place.
It plans to retain ownership of a number of key buildings in the quarter - including the iconic gate itself and Arthur Guinness's residence.
Computer generated visualisation of a view from outside Brewhouse 2 towards the corner of Robert Street and Rainsford Street | Image: Diageo
Diageo will also run a series of consultation and engage with a wide range of interests and expert views.
Oliver Loomes, country director for Diageo Ireland, says: "This unique relationship between past and future makes St James's Gate an extraordinary place.
"It is rooted in history and its future is one of innovation and creating experiences.
"We are committed to a long term sustainable future at St James's Gate and are delighted to be opening streets, creating spaces, and generating opportunity.
"We are transforming our centuries-old vat houses, brew houses and cooperages into incredible spaces that will house and inspire a new generation of entrepreneurs, residents and visitors, dreamers and doers."
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